What is Backlink?
Backlinks are the link from one website to another website. The backlink is also known as an inbound link or incoming link. Search engines like google use the backlinks for the search engine rankings. By getting the backlink from the high authority website helps to increase the ranking of your website and makes the search engines that your website is trustworthy. Page with high backlinks brings a high organic search engine rankings. Link exchange is the simplest and easiest way to increase the SEO of your website.
Types of Backlinks:
There are two types of Backlinks
- Nofollow Backlinks
- Dofollow Backlinks
Nofollow Baclinks tell the search engine to ignore the backlink. By using nofollow link you can’t able to increase the rank of your website. The Nofollow link brings the traffic to your website but it does not increase the ranking in search engines. To avoid the penalty in the search engine you can make the link as no-follow. Simply, saying the search engine not to count this link.
Dofollow Backlinks help to increase the search engine rankings. The Dofollow link means to bring traffic to your website, helps to boost your website ranking. Simply, saying the search engine to count the link. When you allow the search engine to count the link it crawls the content in the link and checks the authority of the website. If the link has some penalty means it affects your ranking also.
Importance of Backlinks For Website:
- The backlinks help to increase the ranking of your website. If your website gets the backlinks from the high authority site the search engine like google will believe that your website is trustable. The number of backlinks from the other website increases the organic search engine rankings.
- Search engines find the new pages on your website using the backlinks on the old pages. It will be difficult for the search engines to find the new pages if you are not linked to it. Backlinks help to search engines for fast indexing of your site.
- The other benefit of the backlink is referral traffic. The referral links are clickable and help the visitors to visit the page directly. It helps to increase the ranking of your website.
While using the links we should be carefully select the keywords related to our links. There are 2 types of links Internal and External Links.
Search Engine Optimisation uses the two strategies to evaluate your website On-Page SEO and Off-Page SEO.
Refer here to know more about On-page SEO and its factors.
Refer here to know more about Off-page SEO and its importance.