Search Engine Optimisation (SEO) is the process of improving the quality and quantity of traffic to your website in organic search results. There are two categories used by SEO to evaluate your website. One is On-Page SEO and Off-Page SEO. We have already discussed the Off-Page SEO and its importance. Here we discuss the On-Page SEO, importance, and factors.
The process of exchanging the link with the other website is known as a link exchange.
What is On-Page SEO?
On-Page SEO means optimizing the web pages content for search engines and rankings. On-page includes the optimization of headlines, tags, content, and images. It helps the search engine to make sure that your website is trustworthy and has high authority.
Importance of On-page SEO:
The On-page SEO is important because it helps the search engine to identify the content and understand your website. Search engines help the user to get the exact content that they are searching for.
On-Page optimization factors are
- Title tag
- Meta description
- Heading tags
- Alt tags
- Internal linking
The URL of your website pages are included in the brief description.
The title tag exists in the head sections of the webpage. Using specific keywords in the title tag of each page makes it easier for search engine crawlers to understand your website.
Meta Description, meta tag provides the description of the webpage. Optimizing meta description correctly can help improve. Click-through rate (CTR). Perception of the quality of the result. Perception of what your website offers all change.
Header tags are used to identify the headings and subheadings within the content of your website.
Alt tags provide multiple information about images, videos, etc. Using alt tags are makes your content accessible to everyone browsing on the website.
Use the relevant keywords used in SEO to target valuable queries. High-performing SEO contains both short and long-tail keywords and the terms you choose to target will depend on your business.
Content provides users with answers and search engines with context. Content audits can greatly help your SEO strategy and they should be done on a regular basis.
Optimizing the images help you to boot your website. Image optimization helps to reduce the page loading speed and increase the ranking in search engines.
Links are of two types Internal links and External Links. In On-Page SEO we use internal links.
Internal links are a link from one page to another page on the same website or domain. These links help to increase page authority. Internal links are useful for the users, by using these links they can easily move from one page to another. When one page on your website links to the other pages of your website it has some authority of the page which helps to increase the rank in the search engine.
Backlinks are the link from one website to another website. The backlink is also known as an inbound link or incoming link. Before using backlinks you need to know about backlinks and its importance.