Search Engine Optimisation is an important technique that helps to increase the ranking of your website on Search Engine Result Pages (SERP).
Link building is the process of building the link from another website. There are two types of link building external link and internal link. While using the links we must use the high popularity links to increase the rank of our website.
Search Engine Optimisation classified into two types: On-page SEO and Off-Page SEO.
What is On-Page SEO?
On-Page SEO is the practice of optimizing your web pages to improve the search engine rankings and traffic of your website.
What is Off-page SEO?
Off-Page SEO refers to the activities that can be done outside of your website to raise the rank in the search engines. Off-Page SEO helps your website to popular on the internet.
Importance of Off-page SEO:
Backlinks play an important role in SEO. Getting the link from the high authority websites helps you to increase the rank of your website. Before using you first need to understand the backlinks and its importance.
There are three types of links.
- Natural Links
- Build Links
- Created Links
The natural links are coming to your website naturally. Your team is not working on it to link your website. The author itself voluntarily gives a link to your website from his site.
The build links are coming to your website from outreach. Your team worked on it to earn this link.
The created links come to your website from self-submission on directories, press release.
The anchor text used to link to your site. The freshness or age of the link to your site. The number of links on the linking page. The relation between the linking site’s subject matter and yours. The trustworthiness of the linking site. The authority of the linking site and the linking page. Off-Page SEO also plays an important role in increasing the branding and authority of your website. Getting a link from the high authority sites helps to bring your website trust. Get the link from the external site makes the search engines think that your website has valuable content. The social media links not help to increase the rank of your website but helps to bring awareness of your website. The link from the high authority website is also not important the content quality and the text of the webpage are also important. The Nofollow link means it brings the traffic to your website but it does not increase the ranking in search engines. The Dofollow link means to bring traffic to your website, helps to boost your website ranking. Simply, saying the search engine to count the link.