Everybody is using social media. YouTube is one of the most popular social media tool used by millions of people and spends nearly 3 hrs daily all around the world. YouTube is the second largest search engine. It is the best platform to promote business, brands, products via video. Most people are searching for a video guide, so YouTube is one of the best ways to attract people and make them share with their friends. Before creating the YouTube channel you have may some researches about the market strategy.
First, create a YouTube channel using your Gmail account. After creating the account learn about your audience what people are searching and you can use the analytic tool to know how many people are visiting your website.
You must do some researches about your competitors what statics they are using to promote their brands, minimum you need to research about 3 to 5 competitors then only you can get some idea which techniques they are using to attract the customers.
You already know that YouTube is the second largest search engine. Use the title for your content properly and it should be short and also use the relevant keyword which helps to rank your site. You the proper description to tell the people about your video.
On YouTube, you can provide a link to your website minimum you can provide in the description.
In youtube, you can also use the advertisement to promote your business.