Digital marketing is a good platform to promote our business online. It helps our customers to know about what are the products we have, they can review our products which helps the other customers to buy our products. We are already discussed in detail what is digital marketing and how to create the strategy.
In our link popularity exchange, we are going to discuss the different types of digital marketing.
- Search engine optimization (SEO)
- Content marketing
- Social Media Marketing (SMM)
- Pay per click advertising (PPC)
- Affiliate marketing
Search Engine Optimisation (SEO):
SEO plays an important role in your business. When people search for the product on google or bing your website should be displayed on the first page of the search engine results page. Most of the clients visit websites that are ranking on the first page. For this, you have to optimize your content, pages, and post on your website. SEO is of two types On-page SEO and Off-Page SEO.
Content marketing means adding the content to your website which involves creating relevant and consistent content to attract the audience. It helps the customers to understand your products. For the proper content, you have to pay for content marketing. If the content is validated it helps the customer to stay on your website.
Social Media Marketing:
Social Media Marketing is a social media platform that is used to connect with the audience. Some of the social media platforms are Facebook, Twitter, Instagram, etc. Social media is the best platform to promote your business. You can use social media platforms for advertising purposes where the audience can easily know about your products.
Pay per click advertising:
PPC or Pay per click advertising is the paid version. The website owners to pay for the advertisement to make the google to display in the search engine ranks to bring the traffic to your website.
Affiliate marketing is using famous people to influence your product or brand to help people to know about your products.