Link Popularity Exchange Article
Popularity and Successful Online Marketing
by Mick Liebner, Creative
order for you to be successful in online marketing
you need to have web sites that are visited by
as many people as possible. Ideally those people
are targeted and interested in your web site's
themes. Your online success is in direct relation
to the number of unique visitors that see your
web pages. It's pure arithmetic and the income
you make is in direct relation to how much targeted
traffic you can grab. The more warm bodies the
better! The more targeted the better!
when I first started in 1995 I was often able
to get #1 rankings on important one word keywords
in the search engines which resulted in some
individual pages being seen by as many as 75,000
a day, (depending on the keyword of course).
right 75,000 unique visitors a day. Boy, those
were the good old days! (My server cost me $3,500.
a month back then!). ALL I had to do was figure
out how to build pages with content the search
engines liked. In the earliest days it was by
word repetition. Later it was
figuring out the proper keyword density.
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time moved on and other savvy webmasters began
to catch on to what I was secretly pulling off
in the early days of the net, as well as the search
engines catching on, my number of top 10 rankings
for important one word keywords declined, and
the average number of visitors to my pages dropped.
Competition made it harder to consistently get
the top rankings. Especially on competitive search
terms. And as the net matured the strategy changed.
back to the math thing... the arithmetic... the
formula that determines how much money you can
make with a web site, or network of web sites
(I prefer to think big!).
60,000 unique visitors see your web pages each
month (that's 2,000 a day by the way), and .25%
(a quarter of a percent is a reasonable response
rate) of those visitors whip out their wallets
and give you an average ticket sale of $20.00
net, you will be bringing in 150 sales totaling
$3,000. each month.
every webmaster has the luxury of having a legacy
web site that brings in mondo traffic. And many
webmasters are moving into new site themes and
exploring new niches. So we are all on common
ground in that we have projects that we need to
get up and running and most importantly get loads
of eyeballs to see our wonderful web sites.
Aside from working on ways to get the percentage of sales up, which deserves
it's own article, our mission is to grab as many visitors as possible and get
them to see your web pages. How do you increase the number of visitors? How
do we get people to our web sites without spending money on advertising or
spamming them with unsolicited email?
distill this complex process down to its very
core by looking at what should be our highest
best ways to quickly increase the number of visitors
that make it to your web sites are:
Achieve Top Rankings on many important keywords
and phrases on Google and other search engines.
2. Get more traffic from other web sites by having our keyword rich TEXT links
on their web pages.
get instant traffic by having our web site's links
on other popular web sites (if people can see
so I can exchange a few links with other webmasters
you are saying but how to get those #1 rankings???
best way to get to #1 Top Search Engine Rankings
is to accomplish #2. Get MANY Text Links on Popular
Search Engine Rankings and Text Links on Popular
Web Sites work hand in hand to get you mondo traffic
by building what is referred to as LINK POPULARITY.
Think of it as LINK CREDIBILITY.
from now on let's just refer to the search engines
as Google as it is the primary search engine
that really counts. Yahoo just got back into
the game but the verdict is still out on how
they are ranking pages. All other search engines
are far behind in importance to
Google and Yahoo.
good job at
presenting relevant search results and the public
has noticed. Therefor Google is currently the
crowned king of search engines.
order to be considered important by Google we
need to establish credibility by getting our web
pages linked on other web sites, preferably web
sites who are already considered important by
Google (high PageRank tm). That credibility combined
with web pages that contain the exact content
that is being searched for results in top rankings
for keywords and phrases.
Popularity is also a mathematical formula. The
more high quality web sites that link to us the
higher our Link Popularity and henceforth the
more likely our web site will be closer to the
top of the search results on Google.
about it from Google's perspective. They want
to present their visitors with the web pages they
are really looking for. If Google gives them a
list of crappy web sites the surfer will look
when Betty Joe Harper-Collins searches on Google
for pork recipes she will be presented with 10
web sites plus a few paid ads (hmmm no paid ads),
that will make her happy.
Recipes - Google Search
this case Google serves up www.porkrecipe.com
as #1 from the 45,300 results stored on their
server (search in quotes).
#2 is www.worldfamousrecipes.com/pork-recipes.html
pork recipes looks like it may be a good niche
to go after... I can see it now - Mick's Pork
Recipe Ebook How To Make the Other White Meat
taste like Chicken, or 101 Ways To Cook Pork,
but that's something to be discussed in a separate
article on niche strategies.
without getting into too much detail you can bet
that porkrecipe.com has it's share of QUALITY
LINKS on other QUALITY SITES and more importantly
KEYWORD LOADED TEXT LINKS on other web sites that
have something to do with pork, or food or something
Google considers a related theme. It doesn't hurt
that pork recipe is in the domain name... but
look at #2 pork is not in the domain name.
summary, the more links we have on similarly themed
web sites, the more credibility you enjoy with
Google. Increased LINK POPULARITY is the result
and our pages will be crawled more often by Google's
spiders and served up more often in their results.
That translates into more traffic.
pretty evident that getting our web sites linked
on other web sites will bring us more traffic.
I've come up with many automated and easy ways
to get more links to our sites which I present
on my web site and will discuss in future articles.
Liebner lives with his Jack Russell Terrier
Milo in sunny Sherman Oaks, California and is
constantly writing articles on webmaster tools
and resources as well as working on ways to
make his numerous web sites better. Among his
web sites are aMillionAndOne.com, WhoIsHotNow.com,
LinkPopularityExchange.com and CreativePower.us
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