Link Popularity Exchange Article
of Internal Links
Link Popularity Exchange Article by Mick Liebner
Internal links as the name implies are links that
point to pages within your own web site. Internal
Links are important for two primary reasons.
1) INTERNAL LINKS help search engines and visitors
find your content.
2) INTERNAL TEXT LINKS describe what the link points
Did you notice in number 2 that it says TEXT LINKS
links are the most under utilized opportunity
to add relevance to a web sites pages. An example
of an internal link is the oft-used text link HOME,
which points to the home page of webmaster’s
sites that have yet to discover that they could
get more benefit from the text link with descriptive
text instead of “home”.
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internal links can be very powerful indeed. Simply
switch that HOME text link that appears on
tons of pages within your site and change the link
text to a keyword phrase that reflects upon the
page content. Hmmm... something in the title of
the home page would be nice. After all TITLES have
your important keywords, right? I bet the TITLES
don’t say HOME! Hey, can you blame the search
engines for thinking your link text goes to a page
about HOME or MENU or FAQ or CLICK HERE. Why not
get a free ranking boost and make your internal
text links count! Use keywords in those LINKS!
Take control and tell the engines what you want
to know about the pages that links point to!
OK, back to the power of INTERNAL LINKS. You have
an opportunity within the framework of your own
site to cast votes and tell the search engines which
of your pages are important AND what the pages are
about by using descriptive LINK TEXT. One simple
change like replacing HOME in text links with a
search phrase could tip the scales in your favor
and boost your ranking!
Not using keyword rich TEXT LINKS on your site?
Are all your links embedded in JAVA or perhaps stuck
in IMAGE LINKS?
Do you have links that say CLICK HERE or ENTER???
say RUN don’t WALK... open your HTML editor
fast and replace your DUD TEXT LINKS, IMAGE LINKS
and JAVA LINKS with keyword rich text links. You
have the power to tell Google what your pages are
about by utilizing DESCRIPTIVE LINK TEXT.
a close look at the top ranking sites for your
keywords and phrases and I guarantee you that
they utilize descriptive link text within their
web site. You should too! And if they are NOT!!!
Kaboom! You have an opportunity to sneak up ahead
of them in the rankings.
we are on the subject of INTERNAL LINKS I ask
you: do you have any pages deep within your
site that you would like to have rank high in the
search engines? I am referring to sub pages perhaps...
a directory or articles that have many pages buried
within your site. If you want the search engines
to NOTICE those pages you need to cast VOTES for
them by spreading the links on your most popular
pages. Think about it from the perspective of a
search engine spider. If there are zero or very
few internal links to those web pages, is it possible
that they could have IMPORTANT CONTENT? Not likely.
If those pages were important there would be INTERNAL
LINKS to them. EXTERNAL LINKS as well, but since
we’re on the topic of INTERNAL LINKS why not
vote for these pages with links and let the search
engines know you want rankings for these pages
site map is a good start, but you also need to
place KEYWORD RICH TEXT LINKS on several if not
many of your web sites pages and cast your votes.
Simply copy and paste a bunch of your secret links
onto several of your top pages. They won’t
be a secret much longer!
Liebner lives with his Jack Russell Terrier
Milo in sunny Sherman Oaks, California and is
constantly writing articles on webmaster tools
and resources as well as working on ways to
make his numerous web sites better. Among his
web sites are aMillionAndOne.com, WhoIsHotNow.com,
LinkPopularityExchange.com and CreativePower.us
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