important are links to your web site?
is a democracy in action you know!
Popularity Exchange Article by Mick Liebner
The web is essentially a democratic system where
surfers cast votes for web sites they believe are
important by placing links, saving bookmarks and
telling their friends about specific web addresses.
Surfers cast votes for the sites they like.
While it may not be a secret that Link Popularity
plays a large part (if not the largest part ) in
the ranking of your web pages, not nearly as much
is written about the quality of your links.
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In this series of articles I will analyze the various
facets of linking and explain tips and secrets that
may help to get your pages ranked higher on Google
and the other search engines.
While much of this info is basic, perhaps a few
ideas may set off a spark and give you a whole new
understanding, so please read on.
Popularity – how popular is your web
site? How popular are your actual content pages?
A web sites “link popularity” in the
broadest sense refers to how many votes other web
sites have cast for your web site. Every time a
web site links to you it is in effect a vote for
the validity of your content. The more relevant
the voting web site, the more each vote will count.
Links can point to a web sites home page (or front
page), or links can refer to specific exact URLs
which are exact page addresses sometimes referred
to as deep links.
Page Popularity. Page Link Popularity. Deep Linking.
Deep Links. Direct Linking.
Link Popularity refers to deep linking votes where
other web sites have linked directly to specific
pages with articles or content within a web site.
A deep link is a specific vote that points directly
to the content the voting web site found useful
and wanted to present to it’s visitors.
web pages can sometimes rank higher than the front/home
page of a web site. Some web sites
have directories, individual sections and/or topic
specific web pages that rank higher than the front
page of their web site for many search terms, sometimes
including the primary search term. This is the
result of “deep linking” where a great number
of web sites have linked directly to the content.
Webmasters cast their votes for specific web addresses
and it’s content.
example of a deep link could be found on webmaster
Milo’s web page that is specifically about
the dog breed Jack Russell Terriers.
Jack Russell Terriers Page
found a cool web page on the American Kennel Club’s web site that is specifically about
Jack Russell Terriers. He placed a direct link to
that web page, instead of just linking to the front
page of that site. Good thing for Milo’s web
site visitors because you can’t even find
the phrase Jack Russell Terrier on the AKC.org
front page, much less a direct link.
wanted to make it easy for his visitors to find
the info on Jack Russell Terriers without having
to navigate unecessarily through page after page
to find that Jack Russell Terrier page. After all
isn’t that the point of placing links on a
web site. To hot link a page so a visitor can get
right to the relevant info. That is why we like
search engines so much. Yes, Milo could have linked
to the front page of the AKC site, but to make
the link more relevant to his readers he opted to
link to the page that is of interest to his visitors
looking for info on Jack Russell Terriers.
Search engines reward us dearly for doing this
type of direct deep linking. We help them determine
the theme of the web page.
enough there are a few webmasters out there who
do not appreciate direct linking to specific
news pages or articles. Their theory appears to
be that the visitors do not start off on their “front
pages”. These minorities of webmasters want
to control the visitors experience and have visitors
start exactly on their index page. Sad lot these
folks are because they are thinking more of themselves
and less of their visitors, not to mention considering
the benefits of deep linking to search engine exposure.
Believe it or not there has been legal action over
deep linking where they were trying to prevent
the link to specific articles. Go figure.
NEXT - IMPORTANCE of INTERNAL LINKS
Liebner lives with his Jack Russell Terrier
Milo in sunny Sherman Oaks, California and is
constantly writing articles on webmaster tools
and resources as well as working on ways to
make his numerous web sites better. Among his
web sites are aMillionAndOne.com, WhoIsHotNow.com,
LinkPopularityExchange.com and CreativePower.us